With long working hours, a lack of access to open spaces for our growing urban populations, increasing home leisure vs outdoor play, and technology enabling the creation of a myriad of natural and unnatural products, it is perhaps no surprise that we’re becoming increasingly disconnected from the natural world.

As an organisation working with one of the most beautiful of all natural products – timber, we’ve seen a host of home design and development changes and challenges over the years – including a huge number of myths and misconceptions about the durability, ease of maintenance, health and aesthetic benefits of wood vs plastic in the home.

To set the record straight, today’s wood window frames can last a lifetime – and longer. 60 years’ average lifespan vs 30 for PVC-u. Typically, a 30-year guarantee vs an average of 10 for PVC-u. Painted any colour of your choice with just a lick of paint every eight years to keep them as good as new (or repaint a new colour every year to match your own home décor changes if you like!) – vs one colour for
life with PVC-u.

And if that’s not a good enough story, timber sourced from sustainable forests not only means that more trees get planted than chopped down, so protecting the natural health of the planet, but timber window frames have a negative global warming potential (GWP), meaning that over their 60+ years’ service life they reduce the amount of CO2 in the atmosphere.

“Today’s wood window frames can last a lifetime – and longer…”

Tony Pell Chairman

The Wood Windows Alliance Report